Last year I got dinner with a friend in San Francisco. He works at a large tech company and had become responsible for building a new marketing team. Unprompted, after a couple minutes of enjoying our meal, he says, “Hiring marketers is tough.” (more…)

Before we jump in, first navigate to Google on your phone or computer and do a search for restaurant recommendations. What did you type? Maybe you searched for, “best brunch in ” or “best restaurants in 2017” or “why this is idiot telling me to do a Google search?” Ten…

Why is it that even though the concept of inbound marketing is over 10 years old, there are still businesses churning out useless 500-word blog posts simply for the sake of writing blog posts, and complaining that content marketing isn't working for them? There are various resources explaining how to…