Last year I got dinner with a friend in San Francisco. He works at a large tech company and had become responsible for building a new marketing team. Unprompted, after a couple minutes of enjoying our meal, he says, “Hiring marketers is tough.”
2017 Year In Review
This holiday season I got to spend a lot of time with family and some of my closest friends whom, on average, I’ve known for a decade. Being extremely introspective people, we reflected a lot on how far we’ve come, how we’ve changed, what the future looks like, and what has generally been on our minds. Whether it’s between three …
Topics Over Keywords: A New Age of SEO and Content Strategy
Before we jump in, first navigate to Google on your phone or computer and do a search for restaurant recommendations. What did you type? Maybe you searched for, “best brunch in [insert your city]” or “best restaurants in [your city] 2017” or “why this is idiot telling me to do a Google search?” Ten years ago, a typical Google search …
See, Think, Do: A Content Strategy Focused on Audience Intent
Why is it that even though the concept of inbound marketing is over 10 years old, there are still businesses churning out useless 500-word blog posts simply for the sake of writing blog posts, and complaining that content marketing isn’t working for them? There are various resources explaining how to come up with content ideas and how to write 2,000-word …
How Startups Can Get PR Mentions and Backlinks with No Budget
How do you acquire customers as a bootstrapped startup with a small (sometimes non-existent) marketing budget? You might have gotten your first customers through cold emails, outreach to your network, posting on forums and community pages, running paid ads, and posting on social media. You might eventually do content marketing to generate inbound leads and or you might start thinking …