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A Step-by-Step Guide to Content Strategy for Direct-to-Consumer eCommerce Companies

Ecommerce companies tend to rely heavily on paid ads to build their brand and acquire customers. However, that channel is not as efficient as it once was and it’s safe to say that we won’t see new ecommerce brands building their entire business on paid ads anymore. Instead, the channels…

David Ly KhimJanuary 1, 2020

Personal

2019 Year in Review

What a year it's been. This year saw a lot of new challenges, learnings, and things to celebrate. Encapsulating all of that, the most important theme of the year was relationships. In my 2018 review I referred to Bill Gates’s annual review where he stated, “Today, of course, I still…

David Ly KhimDecember 30, 2019

Growth

When Growth Tactics Fatigue: A Framework to Find New Customer Acquisition Opportunities

What does it feel like to increase your net worth by nearly 650% then lose it all? You’re back where you started and life could be worse, but I would kick myself if I lost all that money. Let’s imagine you bought General Electric stock in January 1995 at $8…

David Ly KhimDecember 1, 2019

Growth Marketing

How Content Marketing Helps Direct-to-Consumer eCommerce Companies Drive Customer Acquisition

Disclaimer: Some links in this article are affiliate links so I will receive a commission if you click those links and purchase a product. These are products I’ve used and stand by. The direct-to-consumer (DTC) ecommerce space is going through a big evolution right now. The marketing channels that previously…

David Ly KhimSeptember 24, 2019

Goals Personal

2018 Year in Review

2018 felt like a long year. I think a lot of people would agree with that. No matter what side of the political spectrum we sit on, a lot happened that added emotional, mental, and perhaps even physical stressors to our lives. We may have gotten stuck in the minutiae…

David Ly KhimJanuary 3, 2019

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