This holiday season I got to spend a lot of time with family and some of my closest friends whom, on average, I’ve known for a decade. Being extremely introspective people, we reflected a lot on how far we’ve come, how we’ve changed, what the future looks like, and what has generally been on our minds. Whether it’s between three …
Before we jump in, first navigate to Google on your phone or computer and do a search for restaurant recommendations. What did you type? Maybe you searched for, “best brunch in [insert your city]” or “best restaurants in [your city] 2017” or “why this is idiot telling me to do a Google search?” Ten years ago, a typical Google search …
Why is it that even though the concept of inbound marketing is over 10 years old, there are still businesses churning out useless 500-word blog posts simply for the sake of writing blog posts, and complaining that content marketing isn’t working for them? There are various resources explaining how to come up with content ideas and how to write 2,000-word …
How do you acquire customers as a bootstrapped startup with a small (sometimes non-existent) marketing budget? You might have gotten your first customers through cold emails, outreach to your network, posting on forums and community pages, running paid ads, and posting on social media. You might eventually do content marketing to generate inbound leads and or you might start thinking …
This review came a bit late for a few reasons, but the biggest reason was that I took more time to think about my year than writing about it. The other reason I almost didn’t do a review is there’s an extent to where talking about the past year feels a bit like humble-bragging. When I caught up with friends, …