Disclaimer: Some links in this article are affiliate links so I will receive a commission if you click those links and purchase a product. These are products I’ve used and stand by. The direct-to-consumer (DTC) ecommerce space is going through a big evolution right now. The marketing channels that previously made them easy to start and successful are no longer …
2018 felt like a long year. I think a lot of people would agree with that. No matter what side of the political spectrum we sit on, a lot happened that added emotional, mental, and perhaps even physical stressors to our lives. We may have gotten stuck in the minutiae with all these stressors, so much that we may not …
Imagine this, you find that some aspect of your business has become stagnant, that it has plateaued, so you decide to do some research as to how you can change this and increase your revenue. You begin reading a bunch of blog posts about how you need to run marketing experiments and change up your marketing strategy and you decide, “Sure, …
Last year I got dinner with a friend in San Francisco. He works at a large tech company and had become responsible for building a new marketing team. Unprompted, after a couple minutes of enjoying our meal, he says, “Hiring marketers is tough.”
This holiday season I got to spend a lot of time with family and some of my closest friends whom, on average, I’ve known for a decade. Being extremely introspective people, we reflected a lot on how far we’ve come, how we’ve changed, what the future looks like, and what has generally been on our minds. Whether it’s between three …