2018 felt like a long year. I think a lot of people would agree with that. No matter what side of the political spectrum we sit on, a lot happened that added emotional, mental, and perhaps even physical stressors to our lives. We may have gotten stuck in the minutiae with all these stressors, so much that we may not …
HubSpot’s Growth Process and How We Prioritize Experiments
Imagine this, you find that some aspect of your business has become stagnant, that it has plateaued, so you decide to do some research as to how you can change this and increase your revenue. You begin reading a bunch of blog posts about how you need to run marketing experiments and change up your marketing strategy and you decide, “Sure, …
The Growth Marketer: The Skills Modern Marketers Are Expected to Have
Last year I got dinner with a friend in San Francisco. He works at a large tech company and had become responsible for building a new marketing team. Unprompted, after a couple minutes of enjoying our meal, he says, “Hiring marketers is tough.”
2017 Year In Review
This holiday season I got to spend a lot of time with family and some of my closest friends whom, on average, I’ve known for a decade. Being extremely introspective people, we reflected a lot on how far we’ve come, how we’ve changed, what the future looks like, and what has generally been on our minds. Whether it’s between three …
Topics Over Keywords: A New Age of SEO and Content Strategy
Before we jump in, first navigate to Google on your phone or computer and do a search for restaurant recommendations. What did you type? Maybe you searched for, “best brunch in [insert your city]” or “best restaurants in [your city] 2017” or “why this is idiot telling me to do a Google search?” Ten years ago, a typical Google search …