2019 Year in Review

What a year it’s been. This year saw a lot of new challenges, learnings, and things to celebrate. Encapsulating all of that, the most important theme of the year was relationships. In my 2018 review I referred to Bill Gates’s annual review where he stated, “Today, of course, I still assess the quality of my work. But I also ask …

2018 Year in Review

2018 felt like a long year. I think a lot of people would agree with that. No matter what side of the political spectrum we sit on, a lot happened that added emotional, mental, and perhaps even physical stressors to our lives. We may have gotten stuck in the minutiae with all these stressors, so much that we may not …

HubSpot’s Growth Process and How We Prioritize Experiments

Imagine this, you find that some aspect of your business has become stagnant, that it has plateaued, so you decide to do some research as to how you can change this and increase your revenue. You begin reading a bunch of blog posts about how you need to run marketing experiments and change up your marketing strategy and you decide, “Sure, …