Growth Archives | David Ly Khim

Career Growth Product Management

From Marketer to Product Manager: 6 Skills that Set Me Up for Success

Since becoming a product manager, I’ve received dozens of questions around how I made the transition and learned the product manager role is quite coveted. These questions are quite similar to the questions I got about how I transition from a science degree to marketing but there’s a deeper issue…

David Ly KhimAugust 9, 2020

Growth

When Growth Tactics Fatigue: A Framework to Find New Customer Acquisition Opportunities

What does it feel like to increase your net worth by nearly 650% then lose it all? You’re back where you started and life could be worse, but I would kick myself if I lost all that money. Let’s imagine you bought General Electric stock in January 1995 at $8…

David Ly KhimDecember 1, 2019

Growth Marketing

How Content Marketing Helps Direct-to-Consumer eCommerce Companies Drive Customer Acquisition

Disclaimer: Some links in this article are affiliate links so I will receive a commission if you click those links and purchase a product. These are products I’ve used and stand by. The direct-to-consumer (DTC) ecommerce space is going through a big evolution right now. The marketing channels that previously…

David Ly KhimSeptember 24, 2019

Growth

HubSpot’s Growth Process and How We Prioritize Experiments

Imagine this, you find that some aspect of your business has become stagnant, that it has plateaued, so you decide to do some research as to how you can change this and increase your revenue. You begin reading a bunch of blog posts about how you need to run marketing…

David Ly KhimOctober 13, 2018

Growth Marketing

The Growth Marketer: The Skills Modern Marketers Are Expected to Have

Last year I got dinner with a friend in San Francisco. He works at a large tech company and had become responsible for building a new marketing team. Unprompted, after a couple minutes of enjoying our meal, he says, “Hiring marketers is tough.” (more…)

David Ly KhimAugust 29, 2018

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